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Deep Blacks, Clean Whites and Lively Colours

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Powerful Brightness and Deeper Contrast Fully Enabled in Every Pixel

Experience powerful brightness and a deeper range of contrast. Our NQ4 AI Gen2 processor analyzes each scene to provide maximized brightness and contrast, as each pixel with OLED HDR+ brings even minor details to light.

Feel the full power of AI in 4K

Our NQ4 AI Gen2 Processor creates an unparalleled 4K experience. Powered by 20 AI neural networks, upscaling technology optimizes picture and sound into a 4K experience when you stream OTT services, play video games, or watch live sports. With unique technologies like perceptional color mapping and OLED brightness booster, you watch in unrivaled brightness, color, contrast, and detail