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Immersive Visual Experience with Expansive 77-inch OLED 4K Display

Enter a realm of awe-inspiring visuals with the expansive 77-inch OLED 4K Ultra HD Display featured in the SAMSUNG S90 series smart TV. Witness every intricate detail spring to life with striking clarity, vivid hues, and profound contrast, elevating your favorite movies, shows, and games to new heights.

Immersive Sound with Dolby Atmos and Object Tracking Sound Lite

Indulge in immersive audio that complements the stunning visuals through Dolby Atmos and Object Tracking Sound Lite technology. Immerse yourself in the action with powerful 40W speakers that deliver crisp, spatial sound from every direction.

AI-Powered Viewing Experience with NQ4 AI Gen2 Processor

Unlock the boundless potential of AI with the NQ4 AI Gen2 Processor. Driven by 20 AI neural networks, relish unmatched upscaling of both visuals and audio into a seamless 4K encounter. Encounter optimized brightness, color fidelity, contrast, and detailing whether you're streaming OTT services, gaming, or enjoying live sports.

Enhanced Viewing Modes with Filmmaker Mode and Perceptional Color Mapping

Immerse yourself in the director's vision with the Filmmaker Mode of the SAMSUNG S90 series smart TV, preserving the original aspect ratio, colors, and frame rates envisioned by the filmmaker. Moreover, Perceptional Color Mapping ensures precise color rendering, delivering an authentic viewing experience.

Optimized Viewing Angle and Depth with Ultra Viewing Angle and Real Depth Enhancer

Experience pristine visuals from any vantage point with Ultra Viewing Angle technology, minimizing glare and enriching color precision even from wide viewing angles. Additionally, Real Depth Enhancer adds dimension to your viewing immersion, rendering images with heightened realism.

Smooth Motion with Motion Xcelerator 144Hz

Indulge in seamless and fluid motion devoid of motion blur or stuttering, courtesy of Motion Xcelerator 144Hz. Whether you're engrossed in high-octane action sequences or immersed in gaming, revel in uninterrupted visuals with heightened clarity and definition.

Enhanced Picture Quality with 4K AI Upscaling and HDR Brightness Optimizer

Delight in pristine picture quality with 4K AI Upscaling and HDR Brightness Optimizer. Encounter sharper delineations, richer hues, and enhanced luminance for an immersive viewing affair, regardless of the content origin.